The Questionable Press Release

  For decades the ‘Press Release’ has been a document used as a communication tactic to obtain news coverage. This tool is used to transfer news to a journalist, so that it can be made public. But, has this tactic moved from the most favorable by practitioners to the least common used? We say it …

Case Study: BMW

Today, we look into the tactics of BMW and how the organization setup a policy to engage, foster, and coordinate stakeholders dialogue. The company created a policy that welcomed customer input on social and environmental matters. Believing that this information would eventually help improve the organization’s decision-making. In your opinion is this a good strategy? …

Case Study

This study was derived from Corporate Communication: A Guide to Theory & Practice by J. Cornelissen: “Starbucks ran the V2V site, which was a social networking site that the company ran up until 2008 where people were able to connect on global relief causes and community issues. The company directly facilitated the discussion and supported …

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